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How Boeing Lured Airbus Into Now-Busted A380
Forbes ^ | February 14, 2019 | Peter Cohan

Posted on 02/24/2019 4:07:37 PM PST by SunkenCiv

It's an outcome that rival Boeing anticipated about 25 years ago when it outplayed Airbus with a brilliant bit of judo strategy (using Airbus's strength against itself), according to my 2008 book, You Can't Order Change: Lessons from Jim McNerney's Turnaround at Boeing... As the Journal reported, in 2000, Airbus bet over $10 billion on the 555-seat A380 because it wanted to replace Boeing's 50 year old 747 jumbo jet. The A380 went over budget due to development delays and while passengers liked the plane, airlines preferred Boeing's 787 Dreamliner or Airbus's A350... This A380 denouement was envisioned by Boeing's former CEO, James McNerney... he saw that mid-sized planes in the point-to-point airline segment -- pioneered by airlines like Southwest -- would be more profitable than the long-range, hub-segment which flew passengers to big airports and let them sit for hours waiting for their connecting flights...

Boeing was considering whether to develop a "growth version" of the 747... to 500 seats from 420 seats... Boeing proposed to Airbus that the two companies conduct a joint study to assess the market potential for a replacement version of the 747. Why Airbus agreed to this joint study is not clear... In any event, at the end of the joint study, Boeing concluded that the super jumbo market would be far smaller than Airbus did. According to John Walsh, of Walsh Aviation, an aerospace consulting firm, Boeing estimated that demand for super jumbo aircraft would amount to 250 units while Airbus thought the market would total 1,000. At McNerney's urging, Boeing remained focused on market for intermediate-sized jets, which proved to be the better bet... Boeing believed that Airbus's internal conflicts would slow down its response to Boeing's success with the 787 in the mid-range market.

(Excerpt) Read more at forbes.com ...


TOPICS: Business/Economy; Travel
KEYWORDS: 747; 787; a350; a380; aerospace; airbus; boeing; dreamliner
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To: ebshumidors

The 787 Dreamliner can fly all the way from China to Memphis, non-stop. Large capacity, better fuel economy. I used to be able to quote a bunch of statistics, but in general, FedEx decided the overall range, cost, capacity, and operations were much better than Airbus. 747’s are old and being phased out. Actually more difficult to load.


41 posted on 02/25/2019 12:07:38 PM PST by HeadOn (Just let me do my job...)
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To: tophat9000

Unless I’m mistaken, FedEx never bought the hinged-nose version. So - the ones FedEx used were actually not that easy to load.


42 posted on 02/25/2019 12:10:20 PM PST by HeadOn (Just let me do my job...)
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To: HeadOn
Unless I’m mistaken, FedEx never bought the hinged-nose version. So - the ones FedEx used were actually not that easy to load.

FedEx (and other cargo carriers) use standard palletized cargo containers that easily load through an enlarged side door.

The 747 nose is handy for outsized roll-on/roll-off cargo that is less common in the air freight business.


43 posted on 02/25/2019 12:26:10 PM PST by Yo-Yo ( is the /sarc tag really necessary?)
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To: Rurudyne; SkyPilot; Roman_War_Criminal; metmom; null and void

[right up (until) the Tribulation/Great Tribulation is underway]

Thank you for mentioning that. Seeing all the stuff we’ve seen these last couple of weeks is pretty wild.


44 posted on 02/25/2019 1:54:01 PM PST by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: Larry Lucido; Gamecock

I think I’ll be reading my Time magazine!

Maybe I’ll go to the park.

It’s supposed to be a beautiful day!!


45 posted on 02/25/2019 2:02:28 PM PST by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: HangnJudge; blueunicorn6

Everybody knows you can’t judge a book by cover of darkness.

Now don’t bother me. I’m reading “Atlas Mugged” by the Ayn Rand Corporation.


46 posted on 02/25/2019 2:06:37 PM PST by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: Yo-Yo

That’s how I haul my Jeeps, too.

The hard part is keeping the pilots from falling out. They don’t bounce too good.

For fun, I always say, “Hey why don’t you guys head up to the nose? ... I think I dropped some $100 bills”.

Then the fun begins.


47 posted on 02/25/2019 2:08:51 PM PST by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: Gamecock

Life is definitely better when you can regulate your fudge distribution.


48 posted on 02/25/2019 2:10:44 PM PST by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: Zhang Fei; Gamecock; Larry Lucido

[the history of shoehorning things where they did not belong?]

Hey now, no hijacking of the thread talking about the Obama pResidency.

Besides, hijacking an airliner thread is just wrong. I oughta know. I’ve now done it several times.

And turn that movie off! Who wants to see “Sack Lunch” anyways?


49 posted on 02/25/2019 2:13:28 PM PST by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: SaveFerris

{[the history of shoehorning things where they did not belong?]

Hey now, no hijacking of the thread talking about the Obama pResidency.

Besides, hijacking an airliner thread is just wrong. I oughta know. I’ve now done it several times.

And turn that movie off! Who wants to see “Sack Lunch” anyways?}


LOL


50 posted on 02/25/2019 2:42:22 PM PST by Zhang Fei (My dad had a Delta 88. That was a car. It was like driving your living room.)
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To: SunkenCiv
I recall a writer lamenting how "horrible" society was back during the days of Titanic, when "class structure was so pronounced and evident", as witnessed by 1st, 2nd, and 3rd class accommodations.

It still exists today.


When I was young, air travel was exciting and even glamorous. People dressed their best, or at least, dressed "up" during travel.

You were not treated like a criminal during a laborious, impersonal, and intrusive process. You were not herded like cattle. You were fed, given drinks, and were treated in a friendly manner.

I flew this week, and the process only gets worse, never better.

51 posted on 02/26/2019 3:34:41 AM PST by SkyPilot ("I am the way and the truth and the life. No one comes to the Father except through me." John 14:6)
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To: Yo-Yo

Exactly.


52 posted on 02/27/2019 8:22:33 AM PST by HeadOn (Just let me do my job...)
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To: SunkenCiv

The first time I saw a video story about the A380 I knew it was the wrong tact. If Boeing had been able to execute on the Dreamliner sooner the A380 would have died sooner.

Interesting article - thanks!


53 posted on 02/27/2019 8:27:09 AM PST by mad_as_he$$
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To: SaveFerris

But don’t you want to see how they got in there?


54 posted on 02/27/2019 9:04:57 AM PST by Tea Party Terrorist (A bad peace is better than a good war.)
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To: mad_as_he$$
My pleasure. The main issue with Airbus is, it's a gubmint bureau, run by a multinational non-gubmint regime.

55 posted on 02/27/2019 10:05:25 AM PST by SunkenCiv (and btw -- https://www.gofundme.com/for-rotator-cuff-repair-surgery)
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To: Tea Party Terrorist

LOL


56 posted on 02/27/2019 11:27:05 AM PST by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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To: SunkenCiv

Boeing and Lockheed had already done their studies for a C-5-sized aircraft and knew what the right answer was. They feigned interest, got Airbus all jacked up for a super-jumbo showdown, and then said, “Uh no, we’re going with the 787. The market is all yours to expand into, have fun!”


57 posted on 03/10/2019 12:48:16 PM PDT by Excuse_My_Bellicosity (Liberalism is a social disease.)
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To: Yo-Yo

I live near an Air Force base, so I’m used to seeing fighter jets, KC-135s, and C-130s. Seeing a 747 coming in was awesome. It was purple and white and had “Polar Air Cargo” painted on the side.


58 posted on 03/10/2019 12:52:28 PM PDT by Excuse_My_Bellicosity (Liberalism is a social disease.)
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To: goldstategop

I did it four times: to/from Taipei and to/from Seoul. Can’t say I liked it much. I’m glad I don’t smoke. I just had to tell myself, “This journey used to take weeks on a ship.” Glad I had a good book.


59 posted on 03/10/2019 12:56:08 PM PDT by Excuse_My_Bellicosity (Liberalism is a social disease.)
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To: Excuse_My_Bellicosity

After one meets Hubris, one will inevitably meet Nemesis. :^)


60 posted on 03/10/2019 3:19:51 PM PDT by SunkenCiv (and btw -- https://www.gofundme.com/for-rotator-cuff-repair-surgery)
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