When my shoes wear out (and I'm about ready to replace them) Nike won't even be considered.
When my shaving cream and spare blades run out I won't be replacing them with any Gillette products. I'll go either Shick or Barbasol based.
That's the thing with these companies. They may not have felt the whole pinch yet because many people are just using up their products. Once done though, they won't get the replacement purchases.
Nike is as high as $81.50 today holding around $80; they were $73 at the start of their campaign.