[JockoManning]

imho, the composition of the focus group membership MUST be as closely as possible VERY representative of the target population concerned--on all possible traits & points--certainly on the emotional, intellectual, values orientations etc. factors most concerned and involved.

Often a major quality polling organization or advertising organization can provide such.

Bias can be tricky. imho, the biases of the participants MUST be representative of the biases of the population concerned. Not eliminated. The biases of those holding the group must be shelved, restrained, eliminated.

[musicnart]

Bias can be tricky. imho, the biases of the participants MUST be representative of the biases of the population concerned. Not eliminated. The biases of those holding the group must be shelved, restrained, eliminated.
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W-h-a-t a delicate operation. It hardly sounds possible. But I guess the training for the researchers is pretty tough. Separating one’s ego from the job at hand and learning to compartmentalize must be the way to go.

Learning what words really mean. Studying body language, too. Good grief. So much to know for something like that.

I think that used car salesmen should be focused grouped. Lol.