Bias can be tricky. imho, the biases of the participants MUST be representative of the biases of the population concerned. Not eliminated. The biases of those holding the group must be shelved, restrained, eliminated.
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W-h-a-t a delicate operation. It hardly sounds possible. But I guess the training for the researchers is pretty tough. Separating ones ego from the job at hand and learning to compartmentalize must be the way to go.
Learning what words really mean. Studying body language, too. Good grief. So much to know for something like that.
I think that used car salesmen should be focused grouped. Lol.
Well put.
Good folks to lead such, imho, are not that easy to find in a lot of circles. I don't know about the military on that score but I suspect they are above average as a group of candidates. Setting one's own biases aside is particularly difficult to impossible for arrogant, stubborn types who believe their own press reports. They tend to think they have an accurate corner on reality.