I mean, with all the controversy that guy started with the NFL, you'd think they would have considered him to be radioactive. Could they really be so uninformed, that they were clueless about the sort of reaction this would cause?
Or, are they so committed to left-liberal idealism that they're willing to destroy their company to be 'down with the struggle'?
Since no one on their knees has offered any tangible solution I suppose their attitude is permanent
I call this lose-lose marketing
Will make an interesting case study in business schools
Meanwhile I'm glad I'm not a stockholder!
