Remember Obambi's "Department of Nudge"
Maya Shankar is the head of Behavioral Insights at Google. Previously, she served as a senior advisor in the Obama White House for four years, where she founded and served as chair of the Social and Behavioral Sciences Team (SBST), a team of scientists charged with improving public policy using research insights about human behavior. In response to SBSTs impact, President Obama signed Executive Order 13707, Using Behavioral Science Insights to Better Serve the American People, which institutionalized SBST and codified the practice of applying behavioral science insights to federal policy. In 2016, Maya was asked to serve as the first behavioral science advisor to the United Nations. Previously, she completed a postdoctoral fellowship in cognitive neuroscience at Stanford. Maya holds a PhD from Oxford, earned while on a Rhodes Scholarship, and a BA from Yale in cognitive science. She is a graduate of the Juilliard School of Music precollege division and a former private violin student of Itzhak Perlman.
Yes, I do. But I wasn’t thinking of it when I wrote my post. Thanks for the reminder.
So much stuff gets shoved into little used corners of the brain. Probably influencing my thoughts without my being overtly conscious of it! Kind of like a “nudge”. ;-)
Nudge off!
By Kyle Smith
August 11, 2013 | 4:00am
https://nypost.com/2013/08/11/nudge-off/
For a White House senior science advisor wielding the federal joysticks of citizen behavior modification, Shankar has somewhat thin credentials. The only published paper of hers I could find Im not making this up was about whether the color of your juice affected its taste. It was called Grape Expectations: The Role of Cognitive Influences in Color-Flavor Interactions.
Useful! Now Shankar has grape expectations for you, America. According to her recruitment e-mail, The federal government is currently creating a new team that will help build federal capacity to experiment with these approaches and to scale behavioral interventions that have been rigorously evaluated, using, where possible, randomized controlled trials.