The Journ-o-List that Rush has talked about for years is well known to have its first daily talking points feed sent out around 4:00 AM Eastern Time. Rush has always assumed it was an organized effort of Liberal Democrat News editors coordinating with the DNC, but Q says its originating from the CIA.
So Rush predates Q with the 4AM meme.
Those two groups of people are not mutually exclusive. We see many people moving fluidly between roles. see Nellie Ohr, government plus working with FusionGPS. Comey working with the press. Media married into government (literally). It's all the same people with the same goal. The organized press is no more a watchdog than the dueling party charade. The all share a similar vision for the future. None of that vision is secret, it is taught in Poli-Sci generally.