I read the “NewsWEAK” piece. They sound desperate.
By way of example, if the number of people discussing Obama being born in Kenya (or some other qualification angle vs. NBC) was 100,000 or so; on relatively obscure platforms, the press would likely not know about it, and likely would not bring it up to a wider audience.
The press brings up and ridicules non-conforming thought when the non-conforming thought is getting traction in the public.