This object that they're calling a "Ford Ranger" is a loser. It's not a pickup truck. I don't care what "styling cues" it has ... it's NOT a pickup truck. It's a toy for yuppies to go and have "adventures" with. You totally miss the point.
I agree, it is not a work truck. But I am glad to see a ladder frame, some tow capability, and real 4 wheel drive.
As an old retired guy in the west needing something better than 19 mpg, I will certainly look at it when it hits the lots. Probably won’t buy, but I look.