I agree, it is not a work truck. But I am glad to see a ladder frame, some tow capability, and real 4 wheel drive.
As an old retired guy in the west needing something better than 19 mpg, I will certainly look at it when it hits the lots. Probably won’t buy, but I look.
It would be really easy for them to put a super-cab and a 6-foot bed on that frame. Then they’d have a Ranger pickup truck. And I might be interested.