Once the loss of revenue starts, it does not turn around easily.
Granted, many tickets are season tickets, but if those seats are empty, that will reduce concession revenues.
A loss of viewers will enrage advertisers who will pull back on future ads and demand refunds on current ones.
Jones sees the handwriting on the wall, if the NFL cannot find a way to quell things both on and off the field. Hiding players in the locker rooms until after the anthem is not the answer. Neither is interlocking arms on the sidelines.
The NFL owners have calculated they can lose 20% of revenue and wait out Trump focusing on this issue.
Their other alternative is nuclear war with progressives. Since progressives have successfully infiltrated corporate America that won’t be happening.