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People are insanely in debt and getting in deeper...

...from the article:   But that's what American truck buyers increasingly want, spending an average of $46,844 on a pickup,

seriously? THIS IS FAKE NEWS

I suspect no one regards the intelligence of the average American with greater contempt than I do, but you STILL can't tell me that most people want to pay MORE THAN A YEAR'S INCOME BEFORE TAX on a frikkin' pickup. Even if it has a camera and frikkin' seat warmer.

[Vendome]

I sold Ford for 18 months and 46k is the average.

I sold customers who wanted certain features sand colors in their truck and would wait 90 days for it to arrive from the factory.

I would trade dealers trucks we had to obtain a truck the customer wanted. Some trucks would come from 500 to as ffar as 1,000 miles away.

Ford is the #1 sell8ng truck 40 years in a row and people will spend $60,000 all day long.