Mail order really went out of fashion in the 70s and 80s. The age of the mall made mail order slow and outdated. By the time the 90s hit most mail order companies that didn’t have retail were dead. Amazon’s big innovation there was pretending it wasn’t mail order, they made it smell new. I don’t think an old catalog company could have done that.
The future is Amazon, ground package delivery, and fresh food retail. That’s pretty much it in retail.
I was born in ‘73. So I remember the arrival of the Sears Christmas Catalogue being the third most important day of the year behind Christmas and my birthday.
However, I don’t remember a single person in my family ever actually ordering from a Sears Catalogue. It seemed to be the reverse of how Amazon works now. You decided what you wanted by reading the catalogue. Then you drove the 15 minutes to Sears to get it.
Who wanted to wait a week for curtains when you could have them hanging in the bedroom that afternoon?
(Now people go to stores to decide what curtains they want and then buy them online at the cheapest price. I haven’t made an in-store purchase in five years without doing a google search first).