For the same reason mindshare Apple should make their own Apple displays, even to the point of taking a loss of each and every one, so that other companies logos on frankly ugly products that do not match Apple design sensibilities are not in users faces all day long.
Funny
Apple dropped making the Apple Cinema Displays in favor of selling LG 5K displays. They sold the LG 5K monitors for about three months before dropping them because Apple customers complained about their esthetics. Big and black ugly monitors were not what they were looking for. LOL!
I also heard, on the other hand, that the LG displays had a high failure rate and that was the real reason Apple dropped them.
Choose the option that sounds more reasonable.
“Apple should make their own Apple displays”
I don’t think the author of this article has any idea on the amount of R&D it takes to create a stunning 4K display of any size nor do they have any idea of the quantity needed to keep display costs acceptable.
I’m not saying Apple couldn’t do it ... I just think they’d be flat out stupid to throw away good money making their own displays.
It’s kind of like the “Apple Car” thing that fizzled out ... why would they want all of that overhead associated with manufacturing cars ... leave that to the pros ... sell what they’re best at ... high profit margin computer hardware running their software.