Why is that tacky? It is good old American initiative.... promotion. She has every right to promote her brand. Cannot believe the anti business idiocy I see on FR these days. If you do not like the bracelet, do not buy it! Dems promoted ad nauseaum the BS fashions worn by Michelle Obama.... At least Congress did not hand her a sweet heart deal a la Di Feinstein or Pelosi husbands who made millions while their wives were serving the American voters.... yeah right... gag.
I do not dispute anything in your comment except the implication that my comment displays an anti-business bias. Of course, marketing opportunities should be seized in order to increase sales. My objection is not toward the method, but I do not approve of the selection of the target group. Journalists should not have been contacted for this.
Another poster on this thread has informed us, BTW, that an Ivanka staffer was the person who did this.