He’s the #1 analyst because he refused to say the word “Redskins” during an NFL broadcast featuring the NFL team from Washington, DC. Instead of being fired on the spot, as most broadcasters would be, he became the Golden Boy. That, and he was on a Giants Superbowl team that won because of Lawrence Taylor.
Simms was the #1 for CBS long before the Skins name became a manufactured issue. And plenty of others won’t say it either. I enjoy him, he’s funny, not intentionally but funny is funny.