I have to agree with the consensus here in that any money spent before the end of summer is really a waste. Most people are out enjoying the weather, on vacation, of doing things other than watching a lot of TV. Political ads when TV is being watched are ignored anyway.
You can spent 100’s millions on ads but all it takes is one crooked moderator to take down a Presidential nominee, like Romney and Obama on the terror word and Crawley. Romney was speechless after the help from Crawley. Romney had been kicking Obama’s butt up until then. It all turned in one night.
Trump better have his game on with Hillary at every debate. I guarantee you- Hillary will have the questions before hand but not Trump.