In what way is it fraudulent?
It’s real food, just not what you think you’re buying. Pay for really expensive something or other, but get a lesser version or get some of the expensive item cut with something else.
It’s clickbait
Well, in the grocery market they have these frozen French fries, pizza, hamburgers......
An example. I really like Steak and Shake Cheeseburgers. So when I saw a pack of frozen S$S cheeseburgers I bought them, even they were very much higher than some of the similar ones they have in the store.
It turned out to be nothing more than bun, piece of cheap cheese with a ‘pattie’ that seemed like a pressed concoction of breaded, cheap minced meat of some kind, definitely not fried on a griddle...... the thing didn’t cost more than 25 cents of product, NOT made by S&S, yet there the burger from the S&S restaurant is pictured right on the box along with the company logo. S&S just whored out its name and reputation for some (a lot) quick easy bucks.
Cheese not made from milk only needs one more step to make it plastic might qualify. Same with some soy based margarines.
Family is a food scientist and only allows butter and real cheese in house