Those beautiful people wring their hands about how straight men don't care for the theater anymore and they ask how can we attract them back? Then rather than a murder mystery or light comedy they put up shows like Kinky Boots about a drag queen with a heart of gold who saves a family's shoe business by converting it into a transvestite boot factory and features a cast of men prancing around in stiletto heeled boots. Gee, wonder why straight men just aren't that into it?
To be honest, I haven’t heard too many theater people talk about getting straight men back into the seats. If they did, we would have the types of plays you mention and less of the dreck that wins Tony Awards.
In the old days, we called straight men ‘tired businessmen’ and many shows were designed around them - light-hearted musicals, plays about ghosts and murder, boulevard comedies with some old Hollywood star, etc. Maybe it all started going downhill with Sondheim. He was a genius but his imitators were not and we’re stuck with crap like Hairspray written by those awful fags Mark Shaman and Harvey what’s-his-name.