[Fantasywriter]

So if Cruz ignores it, it will just go away?

[Ohioan]

Cheap gossip may not go away; that does not mean it should be on the front burner.

And as a tactic, LBJ demonstrated on several occasions, that ignoring a scandal did work to take it out of a campaign. (No traditional gentleman, for that matter, ever comments on a sexual involvement with any woman. You protect the woman, by refusing to engage in such a discussion.