The way I see it, Cruz supporters have followed their candidate right down that yellow brick road he's been following. And we know what happens when that's how they get to Oz.
Who are they sold out to? Guys like Trump. He is very open about supporting both sides of the establishment. If this election is a referendum on the establishment, why elect the establishment's moneyman?
Imagine you run a multi-billion-dollar company, whose greatest asset — valued at $3 billion — is your personal brand.