Heh.
We'll find out if they're lying if the mag goes from 800,000 to 10.
The change now enables Playboy to be sold in places that used to be off-limits, like grocery stores. It also will permit minors to purchase the magazine.
Interestingly, the new magazine will be larger in size and printed on a thicker, more high quality paper making it more expensive. It will probably take a couple of years before Playboy is no longer associated with nudity. I saw this coming a long time ago. I even have posts on this forum predicting a future where Playboy nixed the nudity and re-booted itself as a high-brow Maxim or Esquire.
I doubt it will be enough to save them. Print media is on the way out no matter how you look at it.