Posted on 10/12/2015 7:38:19 AM PDT by afraidfortherepublic
Blue jeans are increasingly going out of style, and even industry heavyweights like Levi's and Gap are taking notice.
Teens are now buying more gear from Nike and Lululemon over denim classics from brands like Abercrombie, according to a recent Piper Jaffray survey on teen spending.
Levi's CEO has admitted that the company is threatened by the athleisure trend of wearing yoga pants, Bloomberg reports.
"We’re scrambling," Bloomberg notes CEO Chip Bergh told analysts last year. "I mean, there is a big difference between the product that we’ve got on the floor today and what the consumer is looking for. And we just flat-out missed it."
Bloomberg reports that Levi's, which is the world's most iconic denim company, stuck to its core product instead of adapting to consumer trends.
As a result, this has cost the company. Bloomberg notes sales have dipped from over $7 billion to $4.8 billion over the years.
"As we saw ‘casualization’ continue even further, the customer basically told us that they had enough denim until something really unique and innovative came along,'" NPD analyst Marshal Cohen told Bloomberg. "We really saw the denim industry and denim retailers basically turn their nose up on the customer and say, 'We don’t care what you really want, we’re going to tell you what you want.'"
(Excerpt) Read more at businessinsider.com ...
I don’t like blue jeans, they chafe my inner thighs......
>> Have you ever seen Creepshow. It is a riot.
No I haven’t, and yes, from the Wiki description it must be funny!
What no jeans stretchers? Nothing like going to war with a metal contraption that was designed to fold up and a heavy pair of wet jeans.
A decent quality pair of jeans will last several years. Once you have three pairs or so, you simply don’t need more.
Right. I meant to type ‘right’.
No worries, I give a lot of ribbing, I better be able to take it when I’m githfully (rightfully) due.
Shame on you...the mental picture...
Sorry, I missed the fact that you said “right” in your initial response. I read it as you thought I was being snarky.
(Hangs head in shame...)
Have a great day, FRiend.
And you!
That’s a safety hazard.
It was below the belt...you're right.
Seriously, I'm surprised some nutcase designer hasn't come up with it before now.
Shop double L ;)
LOL ...I blame spandex and gluten.
We just got back from the thrift store. Found a bunch of jeans for my daughter, $4 a pair. That’s my kind of pricing!
Palazzo pants are my newest infatuation. Stretchy, very loose, wide legs. They fit snugly around the waist and hips and are very loose and flowy below the apex of the bum. Most comfy pants I own. I found them at dollar general of all places. I can’t wear the crappy low or mid rise pants that are in fashion now.
Because tats are so individual, they could maybe sell a pair with scissors...DIY.
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