The GOP tried that in 2012.
Romney Says He’s Winning — It’s a Bluff
By Jonathan Chait
Follow @jonathanchait
Republican presidential candidate Mitt Romney gestures beside his wife Ann following the third and final presidential debate with US President Barack Obama at Lynn University in Boca Raton, Florida, October 22, 2012. The showdown focusing on foreign policy is being held in the crucial toss-up state of Florida just 15 days before the election and promises to be among the most watched 90 minutes of the entire 2012 campaign.
Photo: Saul Loeb/AFP/Getty Images
In recent days, the vibe emanating from Mitt Romney’s campaign has grown downright giddy. Despite a lack of any evident positive momentum over the last week — indeed, in the face of a slight decline from its post-Denver high — the Romney camp is suddenly bursting with talk that it will not only win but win handily. (“We’re going to win,” said one of the former Massachusetts governor’s closest advisers. “Seriously, 305 electoral votes.”)
This is a bluff. Romney is carefully attempting to project an atmosphere of momentum, in the hopes of winning positive media coverage and, thus, creating a self-fulfilling prophecy.
Over the last week, Romney’s campaign has orchestrated a series of high-profile gambits in order to feed its momentum narrative. Last week, for instance, Romney’s campaign blared out the news that it was pulling resources out of North Carolina. The battleground was shifting! Romney on the offensive! On closer inspection, it turned out that Romney was shifting exactly one staffer. It is true that Romney leads in North Carolina, and it is probably his most favorable battleground state. But the decision to have a staffer move out of state, with a marching band and sound trucks in tow to spread the news far and wide, signals a deliberate strategy to create a narrative.
http://nymag.com/daily/intelligencer/2012/10/romney-says-hes-winning-its-a-bluff.html
Romney threw that election.