Right you are. . . they are apps. Traditionally they have included means of playing such games with the OS and a means of playing a DVD. . . how limited is this? What does MS have in mind? Are they going to be in competition with companies who will build apps to do the same thing utilizing MS's OS? If so, Microsoft will have an advantage because they will know the hidden hooks in the OS.
Well, that's not a new competitive advantage used by M$. Excel certainly loads faster than Firefox in XP & Vista.