[4rcane]

I believe Apple was committing fraud by selling their $10k gold watches as 22 carat. Its not 22 carat in the traditional sense but Apple’s own 22 carat alloy, which could mean that there’s not much gold in it at all

[ctdonath2]

There actually is less gold in it. Apple uses a new alloy that achieves 22 carat but with molecular structure containing more empty space, resulting in a lighter yet stronger alloy. This is not a secret; there’s some good articles out there about it.

[Swordmaker]

I believe Apple was committing fraud by selling their $10k gold watches as 22 carat. Its not 22 carat in the traditional sense but Apple’s own 22 carat alloy, which could mean that there’s not much gold in it at all

First of all Apple is not selling any 22K gold watches, they are made with an Apple Patented 18K gold that is twice as hard as normal 18K gold and they are 75% gold and meet the definition of 18 Karat gold regardless of what the 25% they are alloyed with. So long as the content is 75% gold, it matters NOT what the other 25% is made of, so long as the gold content is correct. There is no fraud being committed.

Apple Watch Edition Back

[longtermmemmory]

I think the suckers that paid for the simulated 22k gold have an “emperor’s new clothes” mental block.

[TheBattman]

Nice pessimistic and unfounded assumption. Might bear a bit of research to see what you comment before actually posting it...

Oh - and by the way - they have never advertised 22 carat gold. It is 18 carat... and here is a bit about how its made:

http://www.apple.com/watch/apple-watch-edition/