Here is his problem. Bad business model. No one wants to hike or fish when stoned. Provide mandalas, gazebos in scenic spots. Better yet “fainting sofas” in scenic spots. Don’t forget a basement well stacked with the big screen and video games. Of course I imagine most stoners already have that. How can you run a successful business if you don’t know how to market to your own customers?
You forgot pizza.
Stop hashing his gig.
I wonder if there were pizza stains on the business plan.
People DO want to hike and fish stoned. And they DO all the time.
Pot is actually more of an “outdoor” drug than booze but people have to hide it in public. So it is perceived as a couch drug due to all the scared people staying in.
It’s actually VERY popular among extreme hikers, climbers, surfers and skiiers. Generally any sport that goes places where cops don’t.
And $395 a night? Allow me to share the proper concept for one of their new "budget" rooms: