Amazon is free to carry whatever merchandise they please, just as a baker should be free to accept any commission to create an artistic product. Conversely both should be free to not carry or make an exhibit that they wish. Both will be subject to the whims of the market place.
Amazon will not be substantially hurt and they will not face any hate crime accusations for offending southerners and states rights advocates. They have deemed in their best interest to drop the flag, for now.
While it is aggravating to see businesses roll over so easily, it is not the business with which we have a grievance, but the state that is an ever ominous threat to those who would stand against its whims . The bakers paid and are paying a price for a deeply held conviction, amazon has no deep conviction for the confederacy or state rights and they have chosen not pay the price for the defiance of the PC police.
True. But this hurts Amazon's brand. They like to be thought of as the site you can go to for anything that's legal. If they stop being that, what's the point of Amazon?