Replies

You may choose to find fault with only Apple, but I don't see any of the other half-dozen companies mentioned in the article you linked above doing any cash outlays either, including Google who LOST ONE OF THEIR OWN EMPLOYEES in the avalanche:

Apple, Google, Facebook and Twitter are pitching in to help survivors of the catastrophic Nepal earthquake that occurred over the weekend.
Apple has launched a partnership with the American Red Cross, asking iTunes users to donate money through its iTunes Store for the relief efforts. Apple says that 100 percent of the donations will be made to the American Red Cross in its ongoing efforts to help survivors. Twitter is also helping to raise funds through not-for-profit organizations, including UNICEF.
Google has launched its Person Finder to help people determine whether those who may have been in the area of the earthquake are safe. Person Finder users can say whether they're "looking for someone" or "have information about someone." The service is designed for victims or people who know victims to update their family and friends on their current status. For instance, the service can provide peace-of-mind to family members, telling them that a victim is safe and sound. Google has also reduced its international calls charge to Nepal via its phone service Google Voice to one cent per minute. The company previously charged 19 cents per minute to call Nepal.
Google engineer Dan Fredinburg, who worked in the company's Project X division, was among at least 17 climbers killed when an avalanche set off by the 7.8-magnitude earthquake rolled into the climbers' base camp on Mount Everest. His death was confirmed by Google, which indicated that three other Google employees were on the mountain with Fredinburg at the time of the avalanche. "He has passed away," Lawrence You, Google's director of privacy, wrote in a blog post. "The other three Googlers with him are safe, and we are working to get them home quickly."
Soon after the Nepal earthquake hit, Facebook CEO Mark Zuckerberg activated his company's Safety Check feature, allowing those who may have been in the area to let friends and family know they're fine. "When disasters happen, people need to know their loved ones are safe," Zuckerberg wrote on Saturday. "It's moments like this that being able to connect really matters. My thoughts are with everyone who's been caught up in this tragedy."
Telecommunications companies are also helping out. Time Warner, Verizon and AT&T have all offered their customers free calls to Nepal. Time Warner is additionally offering free calls to India and China through May 25; and Verizon and AT&T are offering free texting.