Yep. Back to the very basics on which they were founded and upon which their empire was built in the first place...and bring back the styrofoam burger clamshells. Less style, more substance.
They could make the big breakfast BIG. It is nothing when compared to Jack in the Box Jumbo Breakfast Platter with sausage and bacon and eggs and hashbrown.http://www.jackinthebox.com/food/breakfast
http://www.mcdonalds.com/content/us/en/food/full_menu/breakfast.html