Flash in the pan - but you gotta love Capitalism. Works every time they can dupe said limited audience. Case in point...
Along with the flash in the pan “iPod” and the flash in the pan “iPhone” and now the flash in the pan “Apple Watch” ... :-) ...
AND ... that’s not saying anything about the “flash in the pan company” ... APPLE (which some have said for the last thirty years) ... :-) ...