[tacticalogic]

Apple understands exactly how their are advertising and to whom. They are not competing "against" any company but rather "to" their customers. Don't you see the difference in those two statements? The competition is obsessed with beating the competition. . . Apple is not. Apple is obsessed with pleasing the customer.

Apple is competing with every company that sells something for the money in your pocket. Nuancing "competing" to make it something unrecognizable by most people, and then complaining about being misunderstood is simply fabricating an argument.

[Swordmaker]

Apple is competing with every company that sells something for the money in your pocket. Nuancing "competing" to make it something unrecognizable by most people, and then complaining about being misunderstood is simply fabricating an argument.

That is not competing against other computer makes, that is just doing business. You do not understand what we are talking about. . . and deliberately obfuscating the issues. What you just described is what we were saying.