[tacticalogic]

You fail to understand that difference.

The original complaint was:

And what most people fail to understand is Apple isn't trying to compete with anyone.

So, it's not just me. It appears you've created a definition of "competition" unlike anything most people understand it to mean to make yourselves appear victimized.

[RegulatorCountry]

Of course there is competition in the marketplace. Apple’s primary focus is in making it’s own products better rather than one-upping another manufacturer’s specs, though. Feature-creep is has not been their game, unlike other manufacturers and marketers. That’s the distinction that the article intended to make.

[Swordmaker]

So, it's not just me. It appears you've created a definition of "competition" unlike anything most people understand it to mean to make yourselves appear victimized.

Apple understands exactly how their are advertising and to whom. They are not competing "against" any company but rather "to" their customers. Don't you see the difference in those two statements? The competition is obsessed with beating the competition. . . Apple is not. Apple is obsessed with pleasing the customer.

You, like most anti-Apple complainers, will latch onto anything to argue. You cannot comprehend why Apple is different, and that difference is why Apple is where it is today. . . not because of nefarious activities, or the delusional hyper-loyalty of a crazed fan base.