It's amazing to me that people can actually put forth statements like this while every Apple print advertisement and broadcast commercial, every dollar spent by and even the existence of a Marketing department at Apple stands in contradiction.
And don't forget MS invented vaporware.
Samsung has been following Apple for many years, Swordmaker has posted all the evidence about Samsung trying to copy everything about the iPhone. Apple sued and won.
Commericails are used industry wide to promote your product. Nothing Apple did was anticompetitive.
There is trying to sell something to the public, and then there is trying to compete against something. Selling TO someone is not the same as competing AGAINST a competitor. Apple doesn't really do the latter. Apple tries to please the customer. . . not counter what the competition is doing. That is what the competition is always doing; worrying about price, features, and trying to counter what the competition is doing with their next product.
You fail to understand that difference.