Exactly. Comics were cancellation bait if they sold under 200,000 a month back in the 70's. Now I doubt ANY comic sells that many in a month. They are in a death spiral, and they use stunts like this every now and then for a brief 'dead cat bounce' (ironic in this case); then sales slide downward...again.
Have you seen local comics stores going out of business? I sure have. It seems that the actual movies based on comics make way more money than the comics themselves.