[Swordmaker]

I get the same service from Amazon/Kindle - for half the price.

No, you don't. Where can you take a mis-behaving Kindle or Amazon purchase and get it exchanged/repaired over the counter with same day service?

[raybbr]

I don't have to take my Kindle anywhere. They sent me one overnight to replace one that was acting up. I didn't have to leave my home.

The OP didn't get a replacement on site. It's being "shipped today".