Posted on 01/31/2015 2:01:06 PM PST by Olog-hai
The Navy is taking a new approach to its recruiting commercials: appealing to people who are already in uniform, have long since left the military and those who never will join.
A slate of new Navy commercials have been developed to not only appeal to traditional recruits, but those already enlisted and Americans at large as the service seeks to improve retention and better position itself in the public eye in an era of shrinking defense budgets. […]
Since 2009, the Navy had used the tagline “America’s Navy. A global force for good” as part of an effort to appeal to service-minded young people and their parents. While highly successful attracting recruits, the Navy began phasing it out last year after receiving feedback that it wasn’t popular with active-duty sailors or veterans, who said it didn’t capture all they did. The tagline also appeared not to resonate with the American public.
A 2013 survey by Rasmussen Reports found that only 20 percent of respondents felt that the Navy’s primary mission should be as a “global force for good,” while 70 percent said it should it primarily be to “protect and defend the United States.” …
(Excerpt) Read more at hosted.ap.org ...
Dittos
America’s Navy,objective,to kill people and break things
I liked the old SNL take on it..
It’s not just a job, it’s $97.00 a month.
VAW-116 aboard USS Coral Sea CVA-43
Tonkin Gulf Yacht Club 68-69
NAVY ! Police of the New World Order and a global force for good!!!
That was sarcasm of course. I hate our military being used as police. I really hate it.
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