Probably a ground radar for sighting vehicles and they are using traffic to practice
I would guess it's simply a precision guided shell, similar to the existing Excalibur program -
http://en.wikipedia.org/wiki/M982_Excalibur
Could it be testing automatic target recognition using the passing cars?
Maybe. I’d have to see what else it out there -— e.g., an active radar or microwave source.
I’d also want to know which way was “front” — nose or side.
It just looks an awful lot like things I’ve seen on ground vehicles used to target tanks and the like.