What does a “digital analyst” do?
I’m assuming they mean business or systems analysis.
Good analysts are paid well, but beware of being classified an ‘exempt’ (salaried) employee. That $80K salary offer might look attractive at first, but you will be expected to work 50-60 hour weeks, so that effective $40/hr is more like $30/hr and you have no life to boot.
This is one reason for the strong age bias in favor of under-30 kids with no spouses or families.
Count fingers?
They work on analyzing the search data coming in from their customers websites to find out where it is coming from, who it is coming from, etc and then make sure their customers websites come up on the first page of a search. And their customers are huge companies that pay over $100,000 a year for that service.