They work on analyzing the search data coming in from their customers websites to find out where it is coming from, who it is coming from, etc and then make sure their customers websites come up on the first page of a search. And their customers are huge companies that pay over $100,000 a year for that service.
Thanks.
That is along the lines of what I thought a “digital analyst” might do - analyze which of a company’s online endeavors are bringing in, or contributing to garnering, the most revenue.