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They were 'good' only one year (1979) and that was largely because of a fluke.

I can't even stand to see their team logo and helmet graphic. Provokes instant disgust.

Five division championships in a row, and several NFC championship games is NOT a "fluke". They might have even made it to more than one Super Bowl had it not been for that fact that the Vikings played outdoors in those days, and when the Rams finally had a home game, they played in mudslides.

Great defense. Great offensive line.

Oh, and the Rams INVENTED the logo'd helmet. The rest of the league (except the Browns) copied them.

You should live your next life in Cleveland or Detroit.

Well, Divisional Champions can be a pretty weak measure you know. Especially when the NFC West contained the hapless Saints (The Aint's) and the Niners that used to go 2-14 and 3-13 for most of the '70s. The toughest contender for the NFC West champion were the Atlanta Falcons, who were lucky if they won as often as they lost.

The fact that the Rams were divisional champs just because every other team in that division sucked much worse isn't a huge accolade.

This is the *Rams* we're talking about. Not some legendary football team that often reached the pinnacle of greatness. When they finally got sold to St. Louis in exchange for used soccer equipment, most of Los Angeles was happy to see them go.