Posted on 05/07/2014 2:09:09 PM PDT by lee martell
If you listen to terrestrial radio, and live in the San Francisco Bay Area, north of San Jose, you most likely have heard of KSFO AM. Last weekend, the managers of that radio station decided to fire weekend talk host Barbara Simpson suddenly and for most listeners shocklingly. Barbara was affiliated with that station for over nineteen years, since it's inception as a conservative leaning radio station. This was a few years after Rush Limbaugh show everyone that conservatives could appeal to a large portion of the population.
Some local blogs, such as richlieberman 415media have been flooded with posters going through various stages of blame, grief and disbelief. No one has heard anything from her since last Saturday, although her facebook page remains up. Why do I bring this up to those who have never heard of either Barbara or KSFO? Because this type of brutal, inglorious ending to a steller career is what is very possible these days in talk radio. The management wants talkers to use a PPM system, a pinging type system that counts listeners. It has largely replaced the older methods which were simliar to the Nielsen practice.
Today's managers also expect their talkers to respond to tweets, texts, and facebook likes. All the while remaining in compatibility with commercial breaks or earpiece whisperings from the engineer. I hope this is temporary, and Barbara finds a new spot soon. The bigger issue though is there are a lot of us who are over the select demo, 55 years or older. I can only hope someone finds a way to cater to out needs in merchandise and services without throwing talented people over the side like an old apple core.
ping
When he started (Jan 2012 I recall) I sent him an email expressing my appreciation at last! someone on C2C
"had named Democrats (and not the usual evil doers Bush and Cheney) I took that as a good sign. Balance! . . . Thanks again and IMO and I fear that if you are not willing to blame the Bush family (Prescott and all of them!) you probably won't last long."
Wells had plenty of "blame Bush" shows later on and admitted it. The critical factor was that he was balanced enough to also have shows dedicated to exposing Obama.
Noory did that one time.. a whole show. That was after Obama signed the NSAA act on New Years Eve (2012 I think). Linda Moulton Howe and Noory did a whole show denouncing the NSAA.
Wells has an Internet show "Caravan to Midnight". I have read his comments about being fired. IIRC and understood, C2C management does not cotton criticism of Obama.
Ole Cass is a piece of work for sure.
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