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To: dennisw
So why didn't apple split 2-3-4 years ago to bring in small investors.

A stock split does very little for the company. . . unless they intend to issue more stock and need to expand the potential market to sell the new issue. Apple is not planning to do that. Steve Jobs did not particularly care what the price of the stock was doing.

Apple the company gets NO benefit from the trades of the stocks in circulation and in fact the more outstanding stocks there are, the higher the costs to service the stockholders are, by a small increment per stockholder. Each share on the books is an equity position (read liability) requiring communications, attention, and payment of dividends.

There is also turmoil in the market associated with splits. . . and a lot of financial, regulatory, and bookkeeping costs to the company. You will see that in the weeks to come.

42 posted on 04/23/2014 7:27:31 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: Swordmaker

If I by Apple stock now would I get the stock split?


43 posted on 04/23/2014 9:00:43 PM PDT by minnesota_bound
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