Inflation and too many rich folks trying to "one-up" their neighbors.
FWIW, back in 1971 the Ferrari 275 GBT/4 was $14,700, or so I was told by the owner.
"What cost $14,700 in 1971 would cost $82,200 in 2012."
The 71 still comes in under that mass-market looking thing that got squished. It’s cuter, on top of that. Although I realize that “cute” isn’t car talk...
Thank you for that neato Inflation Calculator link.