Star Trek was forward-looking and tried to deal with social issues. By the end of the episode, it was shown that in the fight between good and evil, good needs to be clever and not always play by the rules.
Star Wars was basically a tedious soap opera about a dysfunctional family. Kind of like of Dallas. The hardware was fun, though.
Star Wars was wonderful, but it is a soap opera at heart, much like Game of Thrones, The Borgias, and all of the hyper-produced mega shows today; they're just Falcon Crest and Knot's Landing with more exotic settings and better lighting. One can imagine the stereotypical organ riff after DV says "I am your father". Dun, dun, duuuuuuuuuuuuun!
I can tune to a TNG episode late at night, relax, and enjoy an episode without wondering what happened the previous week. It was truly an adventure of the week franchise, even most of the movies.