This still cracks me up, and I’ve read the whole thing about five times. One of the funniest things on the internet, IMO.
http://www.lileks.com/institute/motel/index.html
It’s about the Gobbler — the grooviest motel in Wisconsin.
Imagine the pitch to the investors:
“It’s going to be a futuristic, state-of-the-art motel with every modern convenience from water beds to 8-tracks. The entire dining area will be covered in deep-pile pink and purple carpet. But wait - here’s the best part. It will look like an abstract sculpture of a giant turkey. We’ll bill it as a romantic getaway - and call it The Gobbler!”
That was just amazing. Man, so much shag carpet in one place...