It’s only as intrusive as you want it to be. If you do not want your information shared, then they cannot share it.
The customer still has the power to protect their user history with Netflix.
The article puts the lie to the headline, but since 85% of people only read the headline for their information the majority of people will think that Netflix will be sharing all their information without their knowledge.
IF they keep their word....Once any information is leaked, what recourse do you have? It’s out “there” and there’s no getting it back.