You would be absolutely correct. This ‘hunting club’ uses caged birds as targets. They release them and then blast them with a shotgun. This isn’t hunting or legitimate target practice. A lot of the birds are wounded and left on the ground to flop around until they are put out of their misery. These people give real hunters and target shooters a bad reputation. As much as I personally despise PETA and some of these other so called animal rights groups. I think in this one case they are right in exposing these kinds of groups. They have no place in our sports.
Of course you needed to add the Flop comment for effect.