And in other news.. http://www.voanews.com/content/taste-for-hard-cider-grows-in-us/1483936.html
MIDDLEBURY, Vermont More Americans are quenching their thirst with hard cider. In 2011, U.S. sales of the alcoholic beverage made of fermented apple juice were up 20 percent over the previous year, according to the U.S.-based Beer Institute.
There were about 5.6 million cases of hard cider sold in the U.S. in 2011. At the same time, mainstream beer sales are down.