Main Entry: concrete
Part of Speech: adjective
Definition: actual, factual
Synonyms: accurate, corporeal, definite, detailed, explicit, material, objective , particular, precise, real, sensible, solid, specific, substantial, tangible
You could insert 'concrete' 'real' and 'tangible' in for 'objective'.
And all the BS you just posted about targeted ads is where everyone misses the boat on how Facebook works. They have ads but this is not where their main focus on income lies. Its Information.
And all the really successful businesses that use Facebook are able to utilize the actual Facebook Platform Not the ads. Its why GM won't do ads anymore on Facebook but they will still be on the Platform.
Its Why Gibson Guitar and Hello Music and Fender Guitar and Ibanez Guitars use Facebook daily to show off their wares. Because customers flock to Facebook and target the products they like by adding the companies who sell them to their network.
Hello Music has grown exponentially since they started using Facebook and they've made it so easy to click through to purchase something customers can see they item they are selling on Facebook and have it paid for and on its way to their house inside of 5 minutes.
The companies that can seamlessly integrate their sales platform and Facebook are growing exponentially. GM couldn't do that because Cars are rarely bought online but Computers and Electronics and Musical Instruments and housewares and Clothing and so on all of these things are sold through Facebook everyday because of the power of the targeted audience and the ease of click through on the platform.
If there was one website that didn't need to use Facebook its Amazon yet they have built and installed an Amazon Ap on Facebook and built Facebook pages for each of their divisions and run daily specials on all of them. Their new foray into Facebook is Kindle Direct Publishing which lets their Kindle independent Authors talk about their Kindle Books using the power of Facebook's Platform and linking directly to the sales platform of Kindle.
You keep saying its just Entertainment had doesn't have (hahaha) Objective Use Value but the Entertainment industry employs hundreds of Millions of people and people spend billions of dollars on Entertainment each and every year. Because they find Entertainment useful. But even if your claim that Entertainment has no Real Value Facebook deals in Millions of Dollars of commerce a year by being the gateway to all of those Commerce sites. Bottom line your claim that Facebook has no value is as wrong as one could get. Its simple to prove to if such has no value why then are their 900 Million active accounts. Why then are the multitudes of Corporations and Business actively using Facebook each day if they didn't find value in doing so?
See THAT is the problem with your argument. The numbers don't lie!